Kana TV (Amharic: ቃና ቲቪ) is an Ethiopian satellite television channel owned by Afghan largest media company Moby Media Group. It was co-founded by three Ethiopian entrepreneurs in combination with Moby Media Group and was officially launched in April 2016. Kana TV produces voice-over translation and provides dubbing foreign languages to Amharic. The channel has specialized at serial dramas especially Turkish television dramas, which gain overall exceeding rate in its market share, becoming the most popular television channel in Ethiopia.
Kana TV is broadcast throughout the region by satellite Nilesat. The channel operates solely in the Amharic language with part of the content being locally produced and the other half being dubbed foreign content. The source of its popularity is the multitude dubbed foreign TV dramas it broadcasts. Among the most famous are Turkish dramas such as Kuzey Güney (North South) and Kara Para Aşk (Black Money Love) It has offices located in Addis Ababa, Ethiopia with plans to expand its studios to make room for locally produced content.
Due to the relative infancy of the television market in Ethiopia at the time of its launch, Kana had to commission its own studies on television viewership in the country. These studies revealed that a majority of viewers were watching foreign language content with channels like MBC 1 and Al Jazeera being some of the most popular. The success of its dubbed content was largely built on this fact that there was a large appetite for foreign content in Ethiopia that was waiting to be satisfied.
In March 2017, Kana released the first independently conducted all encompassing TV market study after launching its channel. According to this study Kana TV had gained a 34% market share and 8 of the top 10 highest rated prime time shows were on Kana TV (as of March 2017).
Addis Media Network
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