Disney Junior is an American pay television network that is owned by the Disney General Entertainment Content unit of The Walt Disney Company through Disney Branded Television. Aimed mainly at children 2–7 years old, its programming consists of original first-run television series, theatrically-released and home media-exclusive movies and select other third-party programming.
As of January 2016, the channel is available to 74.0 million households in the U.S.[3
The Walt Disney Company first attempted to launch a 24-hour subscription channel for preschoolers in the United States, when the company announced plans to launch the Playhouse Disney Channel, a television offshoot of Disney Channel’s daytime programming block Playhouse Disney, which launched on the channel on May 8, 1997 (airing during the morning hours seven days a week, with the Monday through Friday blocks lasting until the early afternoon). Plans for the United States network were ultimately shelved, however, dedicated Playhouse Disney Channels were launched in other countries internationally.
The development of Disney Junior began on May 26, 2010, when Disney-ABC Television Group announced the launch of the channel as a pay television service, which would compete with other subscription channels targeted primarily at preschool-aged children such as Nick Jr., Qubo, and Sprout; also, the Playhouse Disney block on Disney Channel would be renamed under the Disney Junior banner, before the launch of the channel of the same name. The announcement also called for the 22 existing programming blocks and pay channels outside of the United States bearing the Playhouse Disney name being rebranded as Disney Junior.
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